Traditional food shops most profitable in Ramzan

MULTAN: The ancient city of Multan is known for different dishes particularly in holy month of Ramadan.Special dishes are prepared by vendors for Sehr and Iftar which most popular among people of all age groups. 
Doli Roti and dal moong,Aaloo-Bhay a mixture of different cereals, are two of the many dishes popular among locals for both Sehr and Iftar. Doli Roti is a special fluffy  sweet bread made with a variety of ingredients. “I have come here to buy doli roti (Meethi roti), dal mong and grains for Iftar meal, as it is Friday today,” said a buyer at a walled city shop.
“We love these desi dishes as paratha and curry are common at breakfast at our homes, other than Ramadan.” he added.
Commonly known as “katchi lassi”, the drink is very popular among people at Sehr because it keeps from getting thirsty during fast. Chati ki lassi, a popular name for katchi lassi is also available in markets during Sehr. Prepared in huge pitchers, a glass of lassi is available for Rs30.
Farzana Bibi, a housewife said yogurt was part and parcel of the dining table in summers, especially in Ramadan. “We consume it almost daily at Sehr,” she said. “Also, "pheniyan"fried vermicelli. prepared in milk are my family’s favourite dish.”
As the people break their fast in the evening, "sattoo" is also included in the special desi drinks. ‘tukham Bilango’, popularly known as ‘til ka tilla’ is also a fantastic desi drink. “Our kidneys get dehydrated because of water deficiency during fast. I always ask my mother to mix ‘tukham Bilango’ in different beverages,” said a medical student. She said "sattoo" (a product of barley) was also a refreshing drink in summers, adding that it is also consumed in Ramazan. Mostly people consume "Nihari", Siri-Paye" ,Chikkar Chholay, and Haleem during Sehr.These dishes are also popular among the Multanites.
During the holy month of Ramzan, citizens all across the country are making their way to their local shops for traditional crispy ‘pheni’ and ‘khajla’ to make Sehri meal more delightful and special.
Khajla is similar to a hard poori and is larger in size, while Pheni is fried vermicelli.
Both are made with wheat and are considered as the perfect morning meal for summer fasting.
According to citizens, there is no concept of Ramzan without khajla and pheni.
Anser Shah, a citizen standing on shop, commented that consuming khajla and pheni during sehri will quench the thrust in this hot summer season this Ramzan.
Ramzan was around the corner and he had khajla and pheni on top of his shopping list for his family, said another citizen Shahid Zia.
‘Khajla, pheni are our traditional items.’
It is a kind of vermicelli consumed with milk and sugar, said a housewife Sofia Iman.
A vendor said that these two are the top selling items in the month of Ramzan as people prefer to eat them in sehri.
Served during sehri, both are considered to give extra energy while being light on the stomach, shopkeeper Hanan Ahmad said.
A Shopkeeper Ahmad Raza said, Khajla and pheni can be bought at the rate of Rs250 to Rs450 per kg.
The items made with desi ghee are also available at many shops and it’s more expensive than the khajla and pheni processed in ghee, he added.



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South Punjab News : Traditional food shops most profitable in Ramzan
Traditional food shops most profitable in Ramzan
Doli Roti and dal moong,Aaloo-Bhay a mixture of different cereals, are two of the many dishes popular among locals for both Sehr and Iftar.
South Punjab News
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