MULTAN, Feb 14th: Sales and Marketing are the strategic tools that not only ensure business sustainability but also facilitate persistent growth and profitability, said Ansaar Qureshi a business strategist while delivering his lecture at a training workshop jointly organised by SMEDA and Multan Chamber of Commerce & Industry (MCCI). This result-oriented program aims to equip participants with up-to-date and practical concepts and proven techniques that will help design and execute realistic marketing plans and sales strategies to attain enhanced profits. The Training provides a combination of presentation, small-group work, case study discussions, and action-planning exercises in which you will be able discover how the leading firms / personnel create value and business progression by successfully implementing sales and marketing approaches. Ansaar Qureshi said that Customer Service is essential for an organization if it has to stay in business in the long run. Organizations providing good customer services are successful in retaining existing customers and in building a long term relationship with them. Organizations can no longer work in isolation. Support of their customers, partners and associates are necessary if they have to realize their objectives. One way to ensure this is through by improving the quality of their service which can be met with proper customer service training. This workshop will help employees develop skills to handle customer complaints and in maintaining good relationship with clients. Khawaja Muhammad Farooq, Vice President of Multan Chamber said that our youths should participate such informative training workshops to raise their knowledge and to deal with the international as well as domestic buyers.He appreciated the way of training describing it very effective and motivational . Ms.Sana Niaz Burrana Regional Business Coordinator, Khurram Javed Secretary General of MCCI and Zahid Azeem also threw light on the importance of this topic.
